Increase Occupancy Via Twitter Mind Control – The Three ‘R’s

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Up until a few weeks ago, we had no competition in social. Our community dominated the Twittersphere. Enter our biggest competitor. A recent change of management brought forth a more social staff. Tweets are now going out and, this time, they’re not just recycled from Facebook. After almost 2 years of research, I’ve discovered that most of our residents are using Twitter regularly so we’ve scaled back the Facebook and beefed up the Twitter. Increasing Occupancy via Twitter Mind Control starts with three ‘R’s.  This post offers insight into new mind control methods you can use in both conventional and student focused housing markets.

Part 1 of the ‘Increase Occupancy via Twitter Mind Control’ series (seen here) will show how to search for relevant posts in your area, but it doesn’t quite go deep enough. To maintain our position as top dog, we’ve had to think outside the box. Now included in our daily searches are local events such as New Student Orientations.

You may be asking – OK, so what do I do with them once I find them?

A careful balance of engagable posts, that’s what.

  • Retweets – A ‘Retweet’ is Twitter’s version of the share button. Clicking ‘Retweet’ directly copies a user post and sends it out to your followers. It also generates a notification to the user you quoted, but the text is small so while this type of engagement is sought after by many, it’s not the most effective.

  • Replies  Replying to a Tweet will also generate a direct mention to the user.  This gives you a full 140 characters to ask a question, respond to a complaint or simply give your two cents.  You’d think this would be the easiest and most rewarding form of contact, but not quite.

  • RTs – A RT is a modification of a user post that generates a direct mention to the user you’re quoting.  The text is much larger and more noticeable to the user you’ve mentioned.  It combines the benefit of the first two ‘R’s by incorporating a Reply into a Retweet.

Most of our followers will either ‘Retweet’, thank or favorite a post of this type.   This is by far the most engaged type of post I’ve seen.

The key is to change it up so you don’t have a feed full of one type of post.  Take time to alternate the ‘R’s by analyzing each users profile.  See which R they use most and use it to your advantage.  New Student Orientation searches just scratch the surface.  Communities can also find local Twitter users to engage by searching local events such as sporting events, concerts, fundraisers, etc.  The opportunities are endless!

For more information on how to increase occupancy via Twitter Mind Control and just about anything social media related, follow me @angela_mfm

The possession of anything begins in the mind. – Bruce Lee

~Angela

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