OMG did you see this??!

OMG did you see this??!

In a world where the click of a mouse can take us across the world and back in a matter of seconds, it’s easy to get lost in the shuffle.  That’s why it’s so critical to stand out!  If your marketing plan doesn’t include the goal to go viral, maybe you should think about adding it.  No, I’m not talking about the common cold or some new bio weapon.

Do you remember this kid?  How about these babbling babies?  Millions of people saw these videos in just a few hours thanks to the ease and popularity of sharing through multiple social media sites.  Last October, CNN reported that 43% of news sharing online was via social media.  I’m sure that number has increased since then after seeing these staggering Facebook statistics.

More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

So how do we make a video or other piece of media go viral?  I searched YouTube for an answer and was surprised to see several home-made videos with not so impressive numbers.  If I’m going to take the advice of someone on YouTube, their “how to” video (at least if about going viral) better have more than just a few thousand views.  After being a little disappointed with that, I decided to search google for the same.  Again, not so impressed.

Several blog posts and irritating pay to view sites later, I realized something.  No one can teach you how to go viral, you just have to do it.  Who’s your target audience?  What creative way can you use to get their attention?  It’s amazing what people will share.  Watch your news feed for inspiration!  Even if whatever you’re thinking has already been thought of, how you execute it makes all the difference.


“You can’t wait for inspiration, you have to go after it with a club.” — Jack London


4 responses »

  1. Angela I have done a few studies on what it takes for something to go viral. The overall after effect is what needs to be keyed in on. Did the viral moment actually produce anything? For any concept to truly catch on and be sustaining I believe there really needs to be a perceived value over entertainment. It’s a big topic and it makes me happy to see you digging into it on this post.

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